
Pricing strategy - HBR
Jul 28, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.
Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant Rafi Mohammed ...
The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a stripped ...
Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.
It’s Time to Try Bundled Pricing - Harvard Business Review
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me ...
How Retailers Use Personalized Prices to Test What You’re Willing to Pay
Oct 20, 2017 · He’s also the author of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Crown Business, 2005) and The 1% Windfall: How Successful Companies Use Price to …
A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...
Case Study: A Fast-Food Company Considers Dynamic Pricing
To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company’s input costs are increasing ...
How to Fight a Price War - Harvard Business Review
If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.