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  1. Pricing strategy - HBR

    Jul 28, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.

  2. Rethink Your Pricing Strategies Amid Economic Uncertainty

    May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.

  3. Expand Your Pricing Paradigm - Harvard Business Review

    With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …

  4. The Good-Better-Best Approach to Pricing - Harvard Business …

    Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …

  5. Pricing and the Psychology of Consumption - Harvard Business …

    The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.

  6. It’s Time to Try Bundled Pricing - Harvard Business Review

    During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me ...

  7. How Retailers Use Personalized Prices to Test What You’re Willing …

    Oct 20, 2017 · He’s also the author of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Crown Business, 2005) and The 1% Windfall: How Successful Companies …

  8. A Step-by-Step Guide to Real-Time Pricing

    In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...

  9. Case Study: A Fast-Food Company Considers Dynamic Pricing

    To respond to a volatile inflation crisis, should the CEO of Burger & Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company’s input costs are increasing ...

  10. How to Fight a Price War - Harvard Business Review

    If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.