GEICO Gecko | Geico Wiki | Fandom
The GEICO Gecko is a bipedal anthropomorphic gold dust day gecko, with large black eyes. The GEICO Gecko is characterized by a calm and approachable demeanor. He typically presents himself …
The Geico Gecko’s Real Name (And Other Facts About Him You
Jul 14, 2021 · When human actors couldn't appear in commercials due to an ongoing writer's strike at the time, GEICO’s advertising company, Martin Agency, brainstormed and came up with a doodle of …
What’s the Name of the GEICO Gecko? - PetPlace
Oct 1, 2025 · Discover the story behind the GEICO Gecko—his real name, origin, and how this charming lizard transformed insurance advertising with humor and heart. Learn why Martin the Gecko remains …
The unexpected reason the Geico Gecko was born | CBC Radio
Mar 7, 2019 · So, the animated lizard was born out of necessity. They chose a gecko because "Geico" had often been mispronounced as "Gecko." In this launch commercial, the lizard is holding a press...
The GEICO Gecko: Fascinating Facts about the Mascot
This little lizard has become a symbol of the GEICO insurance brand, effectively capturing the essence of its marketing strategy. In another post, we discussed the five clever ways the Gecko behind …
What is the Name of the GEICO Lizard? - Showbiz Cheat Sheet
Feb 20, 2021 · The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia.
What Type Of Gecko Is The Geico Gecko - [Vet Explains Pets]
The Geico Gecko is actually a day gecko, specifically a Madagascar day gecko (Phelsuma madagascariensis). These geckos are known for their vibrant green coloration, which matches the …
What's the Geico Lizard's Name and Why It Matters
Dec 13, 2025 · The Geico lizard’s name, simply “Gecko,” encapsulates the brilliance of straightforward branding. This small but mighty reptile has transformed the face of insurance advertising through a …
Lizards, Legends & Laughs: How GEICO Evolved The Way They ... - Forbes
Apr 11, 2024 · For GEICO, known for its comedic brand voice and iconic characters like the affable gecko, transitioning into extended storytelling is a natural evolution. "Legend of the Lizard," a 15 …
What’s Geico’s Lizard Name? | Brand Mascot Identity
Jun 1, 2025 · Ever wonder who that winking lizard is on every Geico commercial? It’s more than just a mascot; it’s a pivotal part of what makes the brand so recognizable. The Geico lizard, officially known …