A strategic sales and marketing plan outlines specific customer markets a business will target with a sales and marketing campaign.It also delineates tactics the business will use to reach target ...

A business plan is the macro document that helps prepare to launch or operate a business, with different sections addressing specific areas related to running the business. Within a business plan are ...

Opinions expressed by Entrepreneur contributors are their own. Starting a business or launching a new product is both exciting and daunting, and many entrepreneurs feel a lack of clarity as to how to ...

Vincent Burruano is an author and consultant who helps sales professionals & leaders achieve better results. www.practical-sales-wisdom.com. If you have a sales organization, you most likely have a ...

The foundation of any company or organization is a well-thought-out and documented business plan. It informs every aspect of your business operations, including company identity, product development, ...

Opinions expressed by Entrepreneur contributors are their own. While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success. Ads, social media ...

Sales. Every great business starts with sales (since without sales and revenue, you have no business.) And just as every great salesperson works from a solid sales plan, so does every great business.

In the final installment of this series, the spotlight shifts to those on the sales frontlines - salespeople and sales managers. In many companies, the sales manager is also a salesperson, so all of ...

Dean Kaplan, a savvy veteran of CBS’ advertising-sales efforts, is stepping down from his role as executive vice president of sales strategy, planning and administration after more than 37 years with ...