This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

New UK regulations banning the advertising of a wide range of 'less healthy' foods and drinks to children have come into ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

Industry report addresses OzemPatches ingredient disclosures, transdermal delivery claims, and what ad-exposed consumers ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

HOW THE CITY WORKS TO KEEP ROADS CLEAR. THE RACE FOR ALBUQUERQUE MAYOR IN ITS FINAL DAYS ON TUESDAY, VOTERS WILL RETURN TO THE BALLOT BOX FOR THE HIGHLY ANTICIPATED RUNOFF. ATTACK ADS RAMPING UP. HE ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

ABSTRACT: This study examines the influence of manipulative marketing tactics, specifically visual, linguistic, and emotional appeals, on teenagers’ food choices in fast-food advertising. With ...

One simple trick can make you seem more persuasive when you're talking to people. This is the discovery of University of British Columbia (UBC), University of Pennsylvania and University of Southern ...