Big brands don’t just sell products. They sell illusions, emotions and urgency — anything to keep money flowing. From psychological nudges to pricing games, some marketing tactics are designed to make ...

As Sacramento experiences gray skies and cold temperatures, local utilities offer tips and programs to help residents manage ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Long before she became Domino’s global CMO, Kate Trumbull was a young graduate sitting in conference rooms at a consulting ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Automation has become a core part of marketing. Tasks that used to take days now take minutes. Content calendars fill faster, ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

People like watching videos more than reading these days. Explainer videos are a great way to share ideas quickly and clearly ...

TIPS adjust in value with inflation, ensuring initial investments aren’t eroded over time. Interest payments on TIPS vary, reflecting periodic adjustments to the principal. TIPS offer a safeguard ...

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Elizabeth Guevara is a personal finance reporter who explains the world of business and economics and how it impacts your finances. She joined Investopedia in 2024. EMS-FORSTER-PRODUCTIONS/Getty ...