Following its price decline, e.l.f.'s stock is cheap, trading at a forward price-to-earnings ratio (P/E) of about 22, based ...

Beauty (ELF) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of ...

Enhance your features with the 5 best makeup brush sets for beginners on Amazon featuring branded picks from Elf, Vega, Swiss ...

It’s a must-have staple in my skincare routine, thanks to the nourishing, lightweight formula. Come wintertime, my skin ...

E.l.f. Cosmetics extended its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. E.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity ...

The Baby singer, 31, shared a heartwarming photo of his one-year-old son wearing a knit Santa hat as he explored a private ...

C4's launched new energy shots, Diamond Crystal got new flavored salts and Jarritos now comes in a zero calorie format.

Dubai has grown in several aspects and one that is continuing to grow even bigger than before is beauty and lifestyle.

Vegan beauty is arguably at its best phase yet. Once associated with bland packaging and hit-or-miss formulas, vegan products ...

Hailey Bieber flaunted her lavish lifestyle while holiday shopping on Monday, cruising the Melrose Place boutiques in a ...

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

We tried the Soft Glam Satin Concealer out for weeks to see if it could cover acne, dark circles, and hyperpigmentation.