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Abstract: This study provides new insights into the influence of music-message congruency on behavior intentions. A serial multiple mediation model in which the relationship between music-message ...

SPSS is an integrated system of computer programs designed for the analysis of social sciences data. AMOS is a companion to SPSS for Windows. SPSS Base/Academic Edition provides capabilities that ...

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The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the ...

This calculation can be used for hypothesis testing in statistics Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive ...

At this point of the story, you've probably already heard about Big Data and all the information that it can offer, processing huge amounts of data stemming from our activity on our electronic devices ...