Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy. Editor's Note: This article has been ...

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads and gain more customers. Trying to come up with innovative ways to market ...

Every business requires a strategy for marketing, which includes address the "Four Ps" of product, price, place and promotion. Restaurants often have to fight for every customer even more than retail ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

CEO of TREW Marketing. Author of Content Marketing, Engineered. Podcast host. Helps technical companies build trust and grow their business. Year after year, research shows that online information ...

Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

Email marketing is one of the best ways to expand your business. In fact, email has an average return of 122 percent for every dollar spent — making it one of the most cost-effective tools you have.