In the age of artificial intelligence, some company leaders are framing new business lines as radical reboots.
Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...
Find out more about AI can replicate countless common scenarios from a salesperson's daily routine, don't miss it.
‘B2B now makes up 40% of our business, we’re doubling down on it,’ says Hanneke Faber, CEO, Logitech
In an interview with Sudhir Chowdhary, she speaks about the company’s innovation strategy, the Indian market, and its ...
Learn how to build a branded B2B podcast that drives pipeline, earns executive support, engages your ICP, fuels sales ...
The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...
On Oct. 1, B2B software company Conga announced it has agreed to acquire the B2B business of PROS from certain investment funds affiliated with Thoma Bravo, the private equity and software investment ...
As the CEO of a SaaS company, I’ve been buying technology for over a decade. And I can say with confidence: procuring new ...
B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...
President Andrew Jackson took offense at something U.S. Rep. David Crockett of Tennessee had said and worked to defeat him in the 1835 congressional campaign. In response, Crockett told a Tennessee ...
From DOGE’s initial descent to the longest government shutdown in U.S. history, defense contractors are weathering policy changes at different rates during the first leg of the second Trump ...
Listen to more stories on the Noa app. Editor’s note: This work is part of AI Watchdog, The Atlantic’s ongoing investigation into the generative-AI industry. The Common Crawl Foundation is little ...
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