LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

On day one of the CES trade show in Las Vegas, TVs got bluer, phone screens got bigger, Lego got smarter and the BlackBerry ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Check out all the latest launches from the Consumer Electronics Show in Las Vegas - here are all our stories so far!

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...

Welcome to a casual overview of the lego Super Mario Lakitu's Sky World! Debuting with the release of Luigi in August 2021, ...

Dan Butler uses stop-motion LEGOs to teach the basics of American politics. His collection of LEGO minifigures has exploded ...

He may be in the middle of filming the upcoming Spider-Man movie, but Tom Holland has other things on his mind: LEGO. The British actor has teamed up with the toymaker for Never Stop Playing, a short ...