Scientists from the Universities of Edinburgh and Exeter calculated the carbon footprint of almost 1,000 commercially ...

NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...

As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

A better ad experience leads to a greater likelihood to accept ads to save on subscription costs, according to Hub. Over the ...

The report says AI is reshaping workflows across Asia’s content ecosystem, lowering costs and speeding delivery — advantages ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

A new study by two Rice University researchers found legal sports betting is associated with big increases in crime — ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the ...