People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know. Google Analytics has been part of most ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

That may seem like it’s still way off in the future and not something for your current to-do list, but the new system will be significantly different from previous Google Analytics versions. Because ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...