As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained international followings. If that includes you, you may now be wondering how ...

It’s the show audiences cannot get enough of, and now there’s another international version to satisfy your desire for backstabbing and betrayal. Here’s how to watch The Traitors Canada in the US in ...

Nine out of 10 U.S. connected TV (CTV) viewers report watching ad-supported content — up from four out of five a year ago — and these viewers estimate that 47% of the content they watch is ...

During the pandemic Connected TV was established as a video source for millions of homebound viewers. Even as the growth of broadband connections has plateaued, marketers have allocated more ad ...

The dramatic transformation of the role CTV plays in our daily lives is one of the key consumer trends of our time. According to ComScore’s annual State of Streaming Report, there has been a 21% ...

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized When you purchase through links on our site, we may earn an ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

It's that time again for advertising technology companies to post their first-quarter results -- and Morgan Stanley says there are three trends it's keeping focus on as it parses the prints. And ...

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising ...