Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

In this second of two special episodes, we examine Apple's 2025 and this time July to December. It's six months of new ...

Vision Pro headset got an M5 upgrade recently but the product is unlikely to survive the smart glasses focus for Apple.

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has reportedly cut Vision Pro production and marketing after weak sales highlighted the headset’s high price, limited ...

Apple is significantly scaling back production and marketing of its ambitious extended reality (XR) headset, the Vision Pro.

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

Overall, Apple’s digital ad spend tied to the Vision Pro in the US, Australia, Canada, France, Germany, UK, Italy and Japan in YTD 2025 was down more than 95% year over year in each market, Sensor ...

Apple’s newly granted AR glasses patent focuses on keeping optics aligned while you adjust fit. A rigid front housing and ...