Well, it's happened - and the gooey elasticity is key, according to a viral TikTok challenge promoting the serum. It made its ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

K-Beauty is having a moment — not a new one, but the next stage in its maturity. The first phase, between 2011 and 2015, was ...

From practical, shorter regimens to the growing popularity of hero ingredients, Manasa Garemella, co-founder Kindlife speaks ...

On a hill in north London, about 100 metres above sea level, is the capital’s only commercial scale vineyard, Forty Hall. It ...

You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) actually worth investing in? Soko Glam cofounder Charlotte Cho shares her ...

WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...

India has become a highly engaged K-content market, with viewers spending 18.6 hours per month on Korean content, the highest per-person consumption globally.

Dense fog blankets Delhi, leading to poor visibility, travel disruptions, delayed flights and trains, and rising health ...

South Korean consumers are increasingly swapping salon visits for DIY beauty rituals, from lash styling to bubbling masks and ...

While most people chase expensive anti-aging treatments, those who genuinely look a decade younger have quietly mastered something far simpler—and the small daily mistakes they avoid might surprise ...