Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also ...

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Six months after Google first teased ads for AI Mode, they're now appearing in the company's chatbot-style search tool.

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

Dentsu’s 2025 Media Trends report says media is fast becoming 100% addressable, shoppable and accountable, and warns brands ...

OpenAI is experiencing a tidal wave of backlash after quietly rolling out what seems to be advertisements within ChatGPT ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

For AI to get a better understanding of you, Stein says Google’s AI models would use connected services like Gmail so that it ...

This latest example, while widely decried as yet more enshittification from Netflix, doesn’t quite follow the same well-worn ...

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