No matter what anyone says, having a pet is almost the same as having an actual child. Although they're not exactly ours biologically, we treat them like they are and have integrated them into ...

The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic ...

Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid ...

The Ad Council tried just that with its "Shelter Pet Project" campaign. Along with co-sponsors Maddie's Project and The Humane Society, the Ad Council partnered with AdTheorent to identify audiences ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage—the stars of the show that needed mere seconds to capture the attention of ...

Are you a print subscriber? Activate your account. 5 min 23 sec ago By Erika Wheless - 22 min 19 sec ago By Phoebe Bain - 1 hour 45 min ago By Jack Neff - 3 hours 39 min ago 5 hours 51 min ago By Asa ...