NBCUniversal CPO Ryan McConville joins the LA Times at CES 2026 to discuss AI-driven contextual ads, Total Impact Live, and ...

This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

HOW THE CITY WORKS TO KEEP ROADS CLEAR. THE RACE FOR ALBUQUERQUE MAYOR IN ITS FINAL DAYS ON TUESDAY, VOTERS WILL RETURN TO THE BALLOT BOX FOR THE HIGHLY ANTICIPATED RUNOFF. ATTACK ADS RAMPING UP. HE ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

ABSTRACT: This study examines the influence of manipulative marketing tactics, specifically visual, linguistic, and emotional appeals, on teenagers’ food choices in fast-food advertising. With ...

One simple trick can make you seem more persuasive when you're talking to people. This is the discovery of University of British Columbia (UBC), University of Pennsylvania and University of Southern ...

Abstract: Persuasive content in online media, including native ads, significantly influences political attitudes, viewpoints, and financial interests. To differentiate between native ads and authentic ...

AI avatars of deceased people — or "deadbots" — are showing up in new and unexpected contexts, including ones where they have the power to persuade. They're giving interviews advocating for tougher ...