If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger ...

This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

It is part of attempts by health bosses to stop the rising tide of childhood obesity, with one in 10 reception class-aged ...

New UK regulations banning the advertising of a wide range of 'less healthy' foods and drinks to children have come into ...

The UK Government has introduced new rules banning adverts for 'less healthy' foods on TV during daytime hours and online at ...

Starting from January 5, the UK Government has limited the times adverts with products it deems "less healthy" can be shown ...

A UK-wide ban on advertising certain foods and drinks high in fat, salt and sugar (HFSS) has come into force, restricting ...

FOR too long, the image of Tanzanian youth online has been dominated by tales of wasted hours, viral distractions and the ...

As CEO of Oura, the company behind the minimalist smart ring worn on the index finger, Hale has helped steer the brand away ...

Like Ralphie in the 1983 classic, A Christmas Story, I’m acquainted with the taste of bar soap. Granted, his was red Lifebuoy ...

AI is no longer a standout novelty but a necessity, and smartphones are defined less by hardware upgrades and more by how ...