A rare, unseen Jean-Antoine Watteau drawing and a major Jean-Honoré Fragonard masterpiece are hitting the block at Christie's ...

India’s Gen Z population – estimated at around 382 million in 2025 – is rapidly reshaping the country’s drinking culture with its preference for premium, experience-led choices. Tapping into this ...

NEW DELHI: French spirits major Pernod Ricard India is sharpening its focus on premium alcohol, exiting the mass-market whisky segment even as it launches a new India-made brand aimed at consumers ...

War has not been kind to the descendants of Henri-Louis Pernod, that Frenchman who in 1797 gave to the world the aperitif known as absinthe. Henri-Louis used the formula of a Dr. Ordinaire, who was ...

LONDON, April 17 (Reuters) - Pernod Ricard (PERP.PA), opens new tab reported a 3% decline in third-quarter sales on Thursday, missing forecasts as tariff uncertainty in major markets the United States ...

Anthony Bourdain’s former assistant has revealed the final text message the chef, writer, and TV personality ever sent her. On June 7, 2018, Laurie Woolever reached out to her boss to check in on him ...

The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...

Absinthe, often called “the green fairy,” is an emerald-hued spirit steeped in myth, history and allure. It has captured the imaginations of artists, writers and connoisseurs for centuries, becoming ...

Rittenhouse Rye is the baseline Pour whiskey, even though Pour’s owner, Anthony Colasacco, is a compulsive collector of aged, boutique, and rare whiskeys. Says Bumbery, “The Rittenhouse is just ...

Pernod Ricard's recent price drop offers a long-term buying opportunity in a historically stable and profitable industry, now trading at 15.7x earnings. Despite short-term challenges, PRNDY's strong ...