Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

As Sacramento experiences gray skies and cold temperatures, local utilities offer tips and programs to help residents manage ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Before we know it, Christmas will be over, and we’ll be ringing in a brand new year! If you haven’t started developing your ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

In this article, Rahat Behari of Blue Ocean IMC examines why the modern marketer needs a coder’s mindset as campaigns shift ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 ...

In the fast-paced digital marketing environment, the need to create content that is visually stimulating is always present.

Taking the leap to join the world of the self-employed is equally as exciting as it is nerve-wracking. If you are new to self ...

Derby-based creative agency Fluid Ideas has promoted Olivia Elliott, head of its performance and innovation team, to ...