Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Inside firms, AI is changing tasks—and, with those tasks, how they hire and organize. Controlled studies show large gains on ...

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Argan boasts a record $3B backlog, 94% power-focused, supporting long-term revenue confidence despite recent revenue softness ...

Zumba outlines what it takes to start a fitness instructor career, emphasizing training, skill development, and creating engaging workout experiences.

As Prime Minister Sanae Takaichi was finalising her $137 billion spending plan last month, which in recent weeks has put ...

Companies hope the technology will take on work usually sent to law firms. Plus: the top innovative in-house teams, North ...

To that end, J.M. Smucker has made headway in its SKU rationalization plan for Hostess, which calls for cutting item count by ...

TikTok’s rise during the pandemic created a new playing field — ordinary people with no prior public presence could be ...