Paramount has cemented the new leadership of its cable brands such as MTV, Comedy Central and Nickelodeon as it sets out plans to “reinvent” these brands. George Cheeks, Chair of TV Media at ...
The decision to award the business to OMS sees the network consolidate its hold on the account – previously it was handling planning and buying for Nickelodeon – adding MTV and VH1 to its stable. OMS ...
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