Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.

Australia's Federal Court has order Google to pay $55 million in penalties after it found that "understandings" it entered ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and ...

New LightSite AI and theCUBE Research brief warns slow moving brands risk losing visibility in LLM search while smaller competitors gain ground through authentic content and more effective use of ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

When OpenAI first introduced ChatGPT, people were using it as a search engine and it was very much seen as a threat to Google ...

Cathie Wood Goes Bargain Hunting: She Just Loaded Up on 2 Cheap Magnificent Seven Stocks and an AI Player That's Dropped 60% ...

The patient acquisition strategy for a medical practice starts with a budget. Amaan Khan, CEO and cofounder of Reflexion ...

Meta has signed multi-year licensing deals with CNN, Fox News, and USA Today to integrate real-time reporting into Meta AI, ...