Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. AI Max for Search is a new ...

Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The ...

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...