Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Why advanced semantic techniques still matter in PPC and SEO

AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and ...
Search Engine Land

What is off-page optimization?

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon, YouTube, and an expanding layer of generative AI platforms that ...
CNET

Just Want Links in Google Search Results Instead of AI Overviews? Here's How to Do It

If you're looking for web links only in Google Search results, create a custom search shortcut for your browser. Peter is a writer and editor for the CNET How-To team. He has been covering technology, ...
Searchenginejournal.com

Digital Marketing

WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. In a world ruled by algorithms, SEJ brings timely, relevant ...