The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements designed to help organisations interpret digital campaign data with greater ...

Last Wednesday, American Eagle announced its new ad campaign called “Sydney Sweeney has great jeans.” The company’s stock has soared since the ads featuring the “White Lotus” and “Euphoria” star ...

Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

Critics are ripping apart the latest campaign ad for New York City mayoral candidate Andrew Cuomo, which shows the former Empire State governor helping a fellow New Yorker by giving his vehicle a jump ...

Donald Trump’s top campaign firm has quietly handled the administration’s television advertisements thanking the president for closing the border and locking up criminals, according to a Rolling Stone ...

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...