A Miami Herald and Tampa Bay Times investigation found the DeSantis’ administration’s use of public money to fund a campaign against marijuana and abortion access was more sprawling than previously ...

A large portion of advertisements on websites and apps—about 30 -40%—are never seen by human eyes, never processed by human minds, and never shown to real users at all. According to mFilterIt, a ...

First-of-its-kind analysis of hundreds of climate-related advertisements from BP, Chevron, ExxonMobil and Shell suggests that ...

The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing ...

For much of the political world, 2025 was a year of transition. Here's what those changes mean for campaigns in 2026.

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

Spotify Wrapped is an annual campaign by the popular streaming music platform. Since 2015, the streaming service has been repackaging user data – specifically, the listening his ...

In the first scene of the ad, we cut to a man's hand picking up the bottle from the center console of a truck, but he is ...

At a recent Columbia SPS Political Analytics event, top strategists unpacked the forces reshaping voter behavior—and the ...

AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and ...