Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...
Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...
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20 Ad Campaigns That Were Unusually Impactful
The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...
Boost PPC with Gemini 3 in Google Ads using AI tools like Ads Advisor, Performance Max and Demand Gen to optimize campaigns ...
As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...
Last Wednesday, American Eagle announced its new ad campaign called “Sydney Sweeney has great jeans.” The company’s stock has soared since the ads featuring the “White Lotus” and “Euphoria” star ...
Critics are ripping apart the latest campaign ad for New York City mayoral candidate Andrew Cuomo, which shows the former Empire State governor helping a fellow New Yorker by giving his vehicle a jump ...
Donald Trump’s top campaign firm has quietly handled the administration’s television advertisements thanking the president for closing the border and locking up criminals, according to a Rolling Stone ...
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