When it comes to J-Beauty, a lot of people tend to focus on Japanese skin care, but we are here to remind you not to sleep on ...

Bobbi Brown shared her trick to prevent makeup smudging under your eyes, and it goes beyond a good waterproof mascara. Here’s ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize ...

When it comes to makeup advice, Bobbi Brown never disappoints. From the best face-transforming beauty tips for women over 50 ...

A great mascara adds that extra “oomph” to any makeup routine. It wakes tired eyes, lengthens and lifts lashes and adds volume and flair to your gaze. But mascara can have the opposite effect on ...

In one of her reels, she talked about her favourite and simple makeup hacks. Here are six of her most-loved hacks, curated for HT Shop Now Makeup Mantra, and how you can replicate them at home. 1.

As someone with hooded eyes, I learnt very early on that my lids require a specific type of makeup application to look their very best. So although I firmly believe there are no rules when it comes to ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. There was really no ...

Save Black Mascara for the Outer Edge . Here comes the trick. To complete the ombré, apply the darkest black mascara you can ...

Maybelline's Sky High Sensational Lash mascara has released new coloured shades including Green Altitude, Plum Twilight and ...

Ghost lashes are the new understated beauty trend - Pamela Anderson leads the way. How to open and define your eyes without ...