Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on ...

Marketing automation software is among the top efficiency-enhancing solutions that can help small business owners make better use of limited time. Selecting the right platform and setting up campaigns ...

B2B selling organizations today rely on marketers to generate the leads necessary to start their efforts, and marketing organizations rely more and more on technology to generate those leads. But it's ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses often invest great resources in acquiring licenses and implementing sales CRM and ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Milk and cookies. Lennon and McCartney. Jordan and Pippen. The greatest duos always consist of a yin and a yang—two different but complementary halves that together represent a unifying whole. And so ...

You’ve been doing your homework and understand the benefits marketing and sales automation software can bring to your business. Removing repetitive tasks from your ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

You better read this first before wasting your money. Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing automation ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

Have you ever had a sales conversation that just didn't click? Imagine getting a call from a sales rep about a new CRM system. He doesn't really know much about your business or why you need to ...