Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage ...

Your brand is your company or product name and the related symbols, such as a logo, tagline and characters, associated with it. Brand management involves maintaining or building your brand image to ...

As marketers, it's important to know the basics of brand management. Meg Cabrera shares data and insights for an airline brand's IMC Campaign. As marketers, understanding the basics of brand ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

SAN FRANCISCO, Nov. 24, 2025 (GLOBE NEWSWIRE) -- After completing a successful beta program, Brandfuel today announced the general availability (GA) of its AI-native Product Experience Managment (PXM) ...

ZEELAND, Mich.--(BUSINESS WIRE)--Bolstering its marketing team, ODL, Inc., a leading building products supplier of decorative and clear doorglass, entry treatments, and exterior doors, announces the ...

Large corporations have brands to grow and protect, marketing and distribution systems that need product, and the ability to invest in new product. The challenge for a well-established brand is to ...