To help webmasters understand how visitors interact with their sites, Microsoft has launched its new Clarity analytics tool in beta today. Set to rival the likes of Optimizely, Google Optimize and ...

When Microsoft purchased the web analytics firm DeepMetrix last year, it was clear that Camp Redmond was looking to offer a product similar to Google Analytics. Over the last year, the DeepMetrix ...

In a post on the Office 365 blog, Microsoft has announced the general availability of Workplace Analytics, a tool that uses Microsoft Graph data and is designed to give managers and executives a ...

Microsoft today launched Microsoft Fabric, a new end-to-end data and analytics platform (not to be confused with Azure Service Fabric). The new platform centers around Microsoft’s OneLake data lake, ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. One area that Google and Microsoft will soon compete in is ...

With all of the announcements of adCenter upgrades, enhancements to their search engine, local maps search changes, buying equity in a major social network and new webmaster services being launched by ...

When it comes to data analytics tools that make beautiful visualizations, two top contenders emerge: Microsoft Power BI and Zoho Analytics. How do you know which one is right for your business? To ...