adexchanger

Google Sharply Limits DoubleClick ID Use, Citing GDPR

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...
adexchanger

Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to ...
MediaPost

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data ...
MediaPost

Google Makes Offline Conversion Tracking Easier

Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...
Search Engine Land

Google makes offline conversion tracking easier with Enhanced Conversions for Leads

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...