Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

If someone asks you to stop by and see them at the Marriott in town, chances are you’ll need them to be a lot more specific if you have any hopes of connecting. The chain likely operates several ...

IIT Delhi has launched a six-month live online Executive Programme in Brand Management to strengthen strategic and creative branding skills. The course will be delivered by IIT faculty and culminates ...

Delhi has launched a six-month online Executive Programme in Brand Management, for which the registrations are currently underway. Interested individuals aiming to learn how to build strong brands can ...

Access of our Brand Management Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Moderator: Joe Laratro Speakers: Lauren Vaccarello, Director of Publishing, Forex Capital Markets LLC Matt Tuens, VP, Sales and Business Development, CKMG, Inc. Tony ...