The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced Thursday it is stepping out with a national ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, using a "genes/jeans" pun, ignited controversy over ...

Sydney Sweeney debuted one of the most-talked about commercials in all of advertising this year, and she's set to do it again with a new ad-campaign. The actress was the star of American Eagle's commercials for women's jeans, and the campaign went viral ...

BrewDog slammed for 'suicide' advertising campaign on London billboards - Critics describe the ad as ‘careless, insensitive’ and ‘tone-deaf marketing’

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements designed to help organisations interpret digital campaign data with greater consistency.

The pizza chain's campaign replaced traditional ads with trivia questions before showing a 10-second product promotion

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move through long decision-making processes.

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