Wilkinson Sword has unveiled ‘The Blade Masters since 1772’, a major campaign to reposition the shave brand and highlight its new-look packaging. Set to roll out from today across 29 European markets, ...

Wilkinson Sword, the 250-year-old British heritage shaving brand that is part of the Edgewell portfolio, has rebranded to breathe new life into the shaving category. This includes a bold and ...

Personal care company Wilkinson Sword is understood to be preparing to launch a four-blade razor in the UK by the end of the year. One industry insider predicts that the razor, known as “Quatro”, ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

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