POV: We're less than two weeks out from Halloween and you have no idea what you're going to be (the kid you babysit for on emergency occasions posed you the question; otherwise, you wouldn't have even ...

For 4-year-old Zane Thomas, going up and down the aisles of the Halloween Megastore was like being a kid in a candy store. There were costumes for spooky ghosts, firefighters, soldiers, Dalmatian dogs ...

Of all the holidays we celebrate, none has become more commercialized or shifted in character faster and to a greater degree than Halloween. Twenty-five years ago, consumer researcher Russell Belk ...