Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

As Brands Prepare 2021 Marketing Campaigns, Tapping Authentic Content Will Be Critical to Succeed In A Post-Covid-19 World To learn more about influencer marketing, how the industry has fared ...

We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020. COVID-19 left all of us in new territory. At work. At home. In our personal lives ...

Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile. Timing is everything with a marketing ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...

There was a 19% drop in M&A transactions worldwide in 2020 in marketing, digital media, traditional media and martech, according to advisory firm Ciesco. The firm reported 1,091 M&A transactions in ...

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like? Claire Weekes investigates The ...

The pandemic brought healthcare marketers a host of new responsibilities in 2020, among them communicating reliable information on the novel coronavirus, encouraging COVID-19 safety protocols and ...

Vox interview with Viral Nation co-founder: Cost of advertising breakdown: The State of Influencer Marketing 2019 Benchmark Report: _ _ _ _ _ _ _ _ _ _ _ Influencer Marketing: Sam Kolder - Mavic Air 2 ...