As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained international followings. If that includes you, you may now be wondering how ...

Nine out of 10 U.S. connected TV (CTV) viewers report watching ad-supported content — up from four out of five a year ago — and these viewers estimate that 47% of the content they watch is ...

The dramatic transformation of the role CTV plays in our daily lives is one of the key consumer trends of our time. According to ComScore’s annual State of Streaming Report, there has been a 21% ...

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized When you purchase through links on our site, we may earn an ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

During the pandemic Connected TV was established as a video source for millions of homebound viewers. Even as the growth of broadband connections has plateaued, marketers have allocated more ad ...

The world of digital media has changed a lot over the past few decades. Once, television was only the gateway to a select number of channels, giving people very little variety and control over how ...

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising ...

It's that time again for advertising technology companies to post their first-quarter results -- and Morgan Stanley says there are three trends it's keeping focus on as it parses the prints. And ...