Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

It’s no secret the travel category has been a laggard in recovering from last year’s pandemic-induced ad recession. And while the pandemic still rages in different parts of the country and the world, ...

The power of the music bed in a TV advert is an often-overlooked element of the presentation and yet with certain brands, ...

Such a rapid bounce back would ensure that travel ad spend will grow up to six times faster than the ad market as a whole over the period, finally hitting the heady heights of its pre-pandemic ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 44 min ago By Bradley Johnson - 2 hours 55 min ago By Gillian Follett - 3 hours 23 min ago By Parker Herren - 3 hours 48 min ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

We’ve compiled some of the most awesome Facebook ad campaigns by travel industry brands in the recent years, showing us how to nail the Facebook travel ad campaigns. The AirBaltic Fan Day vote ...

Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its ...