Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Deciding on the right mix of marketing strategies is a huge undertaking for any business. Some might feel compelled to dive into the deep end and get into the weeds with all the tools at their ...

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

A tactical plan is crucial if you want to put your business strategy into play. A strategy is an overarching vision for your company, but means absolutely nothing when no action is put behind it. That ...

Among all of the content you are producing and distributing throughout all of your social channels, you might have overlooked the most powerful platform for B2B marketers: LinkedIn. No matter what ...

For decades, marketers thrived on the use of 4Ps – Product, Price, Place, Promotion – to conduct their Tactical Marketing Planning. Now we have to ask whether the 4P marketing mix is a sufficient ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...