Playmates Toys is taking on a sweet role for 2006, launching a new line of Strawberry Shortcake dolls and toys as the new master toy licensee for the brand. To support the brand, Playmates Toys will ...

As WildBrain gears up to the launch of Strawberry Shortcake: Berry in the Big City season three in July, it has signed on a slew of new partners across distribution, licensing and promotions. New ...

When my daughters, Kelly and Katie, were growing up, they had a great time playing with Strawberry Shortcake dolls. That was in the 1980s, when the little girl with red hair, freckles, a red dress ...

WASHINGTON (BLOOMBERG) - Strawberry Shortcake, the cartoon baker that started as a greeting card character and became one of the most popular kid's franchises of the 1980s, is making a comeback. Her ...