Scion has a new purpose in life. As of now, Scion is a mobility brand of Toyota’s—but not the lame kind of mobility. Like ...

After unveiling a Scion off-roader concept at SEMA, Toyota has clarified its future plans for the brand—and they don't ...

After a brief and not-so-illustrious run, the Scion iQ is motoring off to that great car{}lot in the sky. As our colleagues at{}Green Car Report have noted, the itsy bitsy iQ is being pulled from the ...

Toyota is expanding its empire by broadening its brand portfolio. This fall, the automaker transformed its luxurious Century ...

Established automakers often find themselves limited to selling vehicles through dealerships, with little control over dealer markups and add-ons that can cause vehicle prices to balloon. Younger ...

As we said in the title, the news here isn’t a new, two-tone paint job for the Scion xD – it’s that Scion is still building the oddly proportioned hatchback. For 2014, the xD will be available in two ...

DETROIT (Reuters) - Scion, Toyota Motor Corp's <7203.T> sagging youth-oriented brand, will not be rejuvenated by fresh models on its U.S. showroom floors anytime soon, a top U.S. Toyota executive said ...

Since Scion's introduction in 2002, the New York International Auto Show has been important to Toyota's youth-oriented brand. In 2013, Scion introduced the "10 Series" models in New York to ...

CHICAGO, Feb 8 (Reuters) - Toyota Motor Corp.'s <7203.T> Scion brand is redoing its product line-up with the launch of two vehicles that are aimed at attracting young U.S. buyers. A new boxy xB wagon ...