It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...