David Weiner spent a lot of time in software. It wasn't until recently that he launched Priority Bicycles -- a cheap, lightweight, and incredibly sexy line of bikes that have blown up all over the ...

A couple of years ago, I came across a guy named David Weiner and his brand new bike at an outdoor gear show. The bike grabbed my eye because it was a handsome and seemingly well-made street cruiser.

Forbes contributors publish independent expert analyses and insights. Lauren Mowery covers drinks, travel, food, and sustainable living. The bike chain is a reliable, efficient, cheap, and ...

What do you get when a bikepacker challenges a brand to develop a versatile rig with a reasonable price tag? Apparently, you get Priority Bicycles’ Bruzer, a low-maintenance bike that’s meant to ...

This post is presented by the Gear Patrol Store. Purchasing products from our store supports our editorial efforts. In honor of National Bike Month, we’ve teamed up with Priority Bicycles to bring the ...