A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...

President of Livewire, a change communication agency with offices in Toronto and Chicago. 2020 IABC Global Agency of the Year. This season, recession anxiety is in the air, leaving people uncertain of ...

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...

I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced it was launching Microsoft-only retail outlets similar to the successful Apple Stores. My intention ...

The Fifteen Percent Pledge, a nonprofit organization, was founded in 2020 by Aurora James to answer one simple question: How can we best support Black-owned businesses? After the killings of George ...

The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as ...