Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

November 29, 2025 – PRESSADVANTAGE – Portside Marketing announced the expansion of its search optimization services to include Meta ads management, reflecting growing overlap between search behavior ...

Sarah Stemen is a paid search marketer with 17+ years of experience helping businesses drive real results from Google Ads.

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...

Across a dataset of 25,000 SERPs monitored, Adthena detected just 13 instances of ads being served, a low of 0.052% ad ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

With customer acquisition central to almost every marketing strategy, it’s hardly surprising that marketing advice is teeming with formulas to optimise paid search advertising campaigns. It’s an ...

Source says move is an angry reaction by eBay's management to Google's decision to hold a protest party concurrent with the start of eBay Live eBay has pulled all of its paid search ads from Google’s ...