"There is no one-size-fits-all answer," agrees Jamila Powell, founder of haircare brand Naturally Drenched, when I question her on the best natural hair routine. "Listen to your hair and pay attention ...

In today's video, I explore hair straightening using a keratin shampoo, deep conditioner, and serum, resulting in silky and ...

Although I don’t have a stylist, I recommend the following: Be the expert: Don’t trust that any stylist will know your hair better than you. You’re with your hair 24/7 — your stylist only sees you ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The lazy naturals ...

Many Philadelphians gave up straightening their hair when salons were closed due to regulations around COVID-19 and people couldn’t access their regular treatments. But now, even after salons have ...

One beauty writer discusses how a hair mask is the new essential for the health of her color-processed, natural hair.

For some people with natural hair, addressing damage or daily wear and tear may require more than cleansing and styling products — in these cases, hair masks may help. Even if you’re not addressing ...

TROY — When Eboni Edmundson rebranded her hair salon to a niche in natural hair last year, she was worried she’d be cutting herself off at the knees. “I had no idea what I was doing was placing myself ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...